How long does it take for Digital Gift Card links to expire?

Should a recipient ignore/not redeem their gift, the link will automatically expire, and the gift card value will refund to your account.

The default expiration date is 21 days.

Please note that link expiration does not necessarily imply that the digital gift card was redeemed.

For a customized expiration duration on particular digital gift campaigns, email support@bluebird.cx.